Adrian Frutiger - Typeface creator

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Wherever you go, you encounter his creations*. But without knowing it. We read words without thinking about who created the letters making them up. To Adrian Frutiger, that's as it should be. It's a sign that he's done a good job. Because for him, typeface is not a fashion but a tool. Adrian Frutiger, creator of typefaces with a worldwide reputation, places his work at the service of his fellow human beings. In this film portrait, he lets us relive his story, which merges into that of modern typography. This he has influenced in a decisive manner, helping it pass from lead to electronics. We follow him from Paris in the 50s, where he created 'Univers', the most celebrated of his characters, to the present where he is working on electronic fonts. For him, the principles that have ruled writing from the time of the scribes still determine the functionality of script today.

* Among Adrian Frutiger's most most famous 'ncognito' designs, we might mention the Paris Metro, the French airports and motorways, the Swiss motorways, and the Corporate Image of the Swiss Post.