Subito - Das Sofortbild (2018)

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Press, wait, ready! Polaroid revolutionised photography. After just a short wait, you‘re holding the snapshots in your hand. This magic camera has fascinated artists and photographers for over half a century and today, in the digital age, it quenches our desire for the unique, the real. In 1947, ingenious inventor Edwin Land made the impossible possible.
In a delightful montage of archive treasures, art photographs, amateur shots and commercials, Peter
Volkart tells the story behind the Polaroid picture, refining it with insights into the philosophy of art.